It’s a fair question, and the honest answer starts with how little the site costs to run. It’s a set of static files with no database and no servers doing work per visit, and the calculation happens on your device rather than ours. Hosting a few hundred pre-built HTML pages is close to free.
The rest comes from advertising, and in time from a commission if you buy through a link here. Neither is live yet. When they are, the ads will sit in their own marked slots, sold by Google rather than chosen by us, and any affiliate link will be labelled where it appears. There is also a paid version of the sizer for jewellery stores — which is what we would rather this ran on eventually, because it asks nothing of you at all.
What none of that touches is the measuring. Your calibration and your size are worked out in your browser and never sent anywhere, so there is nothing about your hands for an advertiser to receive. And every size here is computed from published national standards: no commission moves a chart, a recommendation, or one of the confidence ranges. If a retailer asked us to change a number, the answer would be no.
You can hold us to that. The privacy policy was updated before the first ad rather than after it — sections 4 and 5 set out exactly what each one collects, what it cannot see, and how to switch it off.